About

At Queen Julia, jewelry is more than an accessory – it represents something much more profound. Through jewelry, we’re endowed with the ability to not only personalize a look, but also evoke emotion and create memories. This is the very mentality of us; we create premium, artisanal jewelry that embodies both who you are and what you stand for.

Leaving an indelible mark on the landscape of tomorrow.

we have been delivering the best shopping experience for customers around the world. Soufeel’s direct-to-customer model enables Soufeel to create the most beautiful jewelry, accessories and other personalized gifts in a  very competitive price. .

since 2007

Jewelry for the love

Designed and handcrafted in house at our state-of-the-art studio headquartered in Hong Kong, each beautiful piece is custom-made to be as unique and authentic as you are. True artisanship comes from caring hands, not an assembly line, which is why our workshop always puts the quality, and more importantly, you, first.

Meet our team

Our comprehensive suite of professionals caters to a diverse team, ranging from seasoned architects to renowned engineers.

Francesca Piovani

Founder, CEO & Architect

Rhye Moore

Engineering Manager

Helga Steiner

Architect

Ivan Lawrence

Project Manager

“So You Can Celebrate Yourself”

Because of our bespoke approach, each design is tailor-made to evoke an emotional connection while simultaneously ensuring it’s a true representation of whomever is wearing it. From timeless and traditional to bold and modern, we offer a variety of jewelry options at affordable prices to meet the needs and tastes of everyone.

  • Collaborate with fellow designers.
  • Showcase your love.
  • Experience the world of fashion.